When Beach Soccer Czech Republic approached me with a logo and identity assignment, I knew I wanted to stay away from the overused motifs of palm trees, sun, ocean and a silhouette of a beach soccer player doing the signature bicycle kick (or "scissors" kick as it is known in Czech.) This visual language wouldn't feel believable and authentic in the Czech (a land-lock country) environment and it wouldn't stand out among all the other world beach soccer clubs.
Playful logo and identity based on a typeface specifically designed for that purpose proved to be a good idea and I'm happy that the leadership of Beach Soccer Czech decided to go with this for their industry unusual solution. I hope that their new identity will help them attract new fans and sponsors and that it will increase their visibility in the fun and entertaining world of beach soccer.

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