The Baba settlement in Prague is one of Werkbund's six experimental settlements in Europe. This identity supports the efforts of the city of Prague to be awarded a European Heritage Label recognition for this unique collection of 33 functionalist buildings.
The whole identity system is based on a square. The custom letterforms are inspired by the buildings themselves as well as Piet Zwart's typography and the letters are organized in a chessboard-like manner as a nod to the original zoning plan designed by the Czech architect Pavel Janák. Color palette is simple, utilitarian, and bold.
![](https://cdn.myportfolio.com/d20f41b9ad9e06947310d838c75831ad/1b845195-60e0-41e9-bf24-9961735f2ae6_rw_1920.jpg?h=851f7d2eefb5ff11352d7d52ce147f4e)
Print publication
![](https://cdn.myportfolio.com/d20f41b9ad9e06947310d838c75831ad/6a9ac09b-86ab-465e-991d-291e4689eed7_rw_1920.jpg?h=502c98b01548da88df71e206c4129054)
Logo
![](https://cdn.myportfolio.com/d20f41b9ad9e06947310d838c75831ad/d6df7d0b-d0ec-4c97-93f7-4a2b7c59139a_rw_1920.jpg?h=605797925b88cfa3df64e7692528446c)
Posters and Citylights
![](https://cdn.myportfolio.com/d20f41b9ad9e06947310d838c75831ad/e6e089d6-4388-4804-b299-6746848a91d5_rw_1200.jpg?h=4c12671da8a7e9f5a743a55aac75b591)
![](https://cdn.myportfolio.com/d20f41b9ad9e06947310d838c75831ad/86442c6d-74dc-479e-932a-d0b5656e3f9b_rw_1920.jpg?h=104288c0616caffcde520ac35cbb4aa0)
Brochure and a belly band for other related publications with different design
![](https://cdn.myportfolio.com/d20f41b9ad9e06947310d838c75831ad/98cbd27e-6a5a-405a-9774-445075b1181f_rw_1920.jpg?h=3500bdf8bcc170d8df1eda5a305b0a77)
![](https://cdn.myportfolio.com/d20f41b9ad9e06947310d838c75831ad/cea9ed40-fd99-49e3-b84a-1b42dcbfef19_rw_1920.jpg?h=ed8e75990958a2c2acff870e7a6ec376)
Virtual architectural guide. Info center/gallery concept.
![](https://cdn.myportfolio.com/d20f41b9ad9e06947310d838c75831ad/890d140f-a95f-45a5-865c-4df3a60071cc_rw_1920.jpg?h=8fb77f26985ff4300f093e35219e3928)
![](https://cdn.myportfolio.com/d20f41b9ad9e06947310d838c75831ad/e6b248a3-ad6f-4629-80a4-8a6c15fec093_rw_1920.jpg?h=3e7f13afc6a30937fad44d03b32f71f5)
Identification tag and an exhibition ticket
![](https://cdn.myportfolio.com/d20f41b9ad9e06947310d838c75831ad/01501033-77be-42e9-9705-e71aff191b42_rw_1920.jpg?h=74220d26836cbf722701a97d15a70790)
Paper bags
![](https://cdn.myportfolio.com/d20f41b9ad9e06947310d838c75831ad/6a44eade-8bcb-41b6-b80c-be468f7b2fde_rw_1920.jpg?h=2ef098256c5acbbfdcb60d193a301560)
Promotional items
![](https://cdn.myportfolio.com/d20f41b9ad9e06947310d838c75831ad/5e488ddc-dba8-4bd9-8f5b-d7f13ca5c7c5_rw_1920.jpg?h=94f78fd7788f1983ea0ed01f6b422e65)
Stationery
![](https://cdn.myportfolio.com/d20f41b9ad9e06947310d838c75831ad/ed0884ce-7e14-436c-8723-3b9cf64f6b1b_rw_1920.jpg?h=1cb5d89a9ef85b10ea241148cc950e29)
Branded packing tape
![](https://cdn.myportfolio.com/d20f41b9ad9e06947310d838c75831ad/f0426c76-5747-4ffb-9710-338a64b4078a_rw_1920.jpg?h=e3107023458e6fdb6f1c0fcf93932729)
![](https://cdn.myportfolio.com/d20f41b9ad9e06947310d838c75831ad/c63a587b-1a8a-4837-80fe-785574dc8027_rw_1920.jpg?h=8b2781fe393ddbb6e81a088410e2bb94)
Identity guidelines