The Baba settlement in Prague is one of Werkbund's six experimental settlements in Europe. This identity supports the efforts of the city of Prague to be awarded a European Heritage Label recognition for this unique collection of 33 functionalist buildings.
The whole identity system is based on a square. The custom letterforms are inspired by the buildings themselves as well as Piet Zwart's typography and the letters are organized in a chessboard-like manner as a nod to the original zoning plan designed by the Czech architect Pavel Janák. Color palette is simple, utilitarian, and bold. 

Print publication


Posters and Citylights

Brochure and a belly band for other related publications with different design

Virtual architectural guide. Info center/gallery concept.

Identification tag and an exhibition ticket

Paper bags

Promotional items


Branded packing tape

Identity guidelines

You may also like

Back to Top